Perfume application steps
Next step is the eau de toilette for men and it’s significantly less potent that perfume with 4 – 15% of the pure perfume extract. Even though it sounds fancy, eau de toilette is basically diluted perfume. With its higher percentage of alcohol it doesn’t last nearly as long as perfume but it still serves the purpose. Unlike perfume, you can find eau de toilette almost anywhere and it’s produced by all the best major perfume companies like Dior, Tom Ford, Versace etc.
Finally, we come to the widespread cologne. Cologne is actually short from “Eau de Cologne” which roughly translates from French to “Water from Köln”. The man behind cologne as we know it today was Giovani Maria Farina back 1709. Even though a lot of time has passed between then and now, the basics of what makes a cologne-cologne, are still the same.
The “recipe” for cologne is fairly simple, it’s a fusion of different types of essential oils or a blend of extracts, alcohol, and water. Cologne is essentially the most diluted version of perfume with only 2%-5% of the original fragrance. A fun fact about cologne is that the oldest, and probably the best smelling cologne for men “4711” is still on the market today, and it dates back to the 18th century.